Use of the term 'native advertising' has been picking up quite a bit of steam over the past several months ... but do you fully understand what it means? I'll be honest. I wasn't quite sure myself until about a month ago when HubSpot blogger Steve Hall approached me with an idea for a post about how inbound marketing supports native advertising. "Native what?" I asked? Turns out, I knew exactly what native advertising was -- I just didn't know that's what people were calling it.
Well then
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