Two friends of mine are working on a project where they sell a study guide for an important exam here in Brazil. They have basically two product options available: a digital version and a print one. The price of the digital version is about half of the printed one. Which one do you think is selling more?
On most markets the cheaper version of a product will always outsell the most expensive one, but with some clever marketing they managed to make the print version outsell the cheaper digital
No comments:
Post a Comment