Content marketing is all the rage, though brands still struggle to attract the right audience, engage readers and convert them to buyers. Simply publishing content is no guarantee anyone is going to see it – or that they’d even want to, if quantity is currently trumping quality.
Great content isn’t great until it’s discovered, consumed and shared, says Lee Odden, our CEO at TopRank Online Marketing and SES New York speaker. Lee gave his Creative Content Marketing:
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