Thursday, 21 March 2013

Touchdown for Super Bowl Automotive Ads?

Image from: Ram Super Bowl / Detroit Free Press
The 2013 Super Bowl is now history but its legacy lives on, both in record books and in the world of advertising. As we’ve seen for years, the game’s TV ads get about as much attention as the game itself, including online “leaks” and “teases” before the game and news coverage afterwards. Super Bowl ads are alluring for marketing executives because they’re high-profile and one-stop shopping (one concise effort to gain exposure to

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