If Susan, a suburban mom with 3 school-age kids and a college degree loves your product, then it’s likely that Gloria, a suburban mom with 3 school-age kids and a college degree will love your product too. . . right?
Facebook thinks so. That’s why they’ve introduced a new targeting feature called “lookalike audiences.”
It begins with their “Custom Audience” feature. This tool lets you carve out a subset of current customers based on certain criteria.
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