I love social sharing buttons. I like them because they can serve as quiet little social calls-to-action, enticing content readers to share my articles on social networks like Twitter and Facebook. But I love them because they tell me (and everyone else) how many times those articles have been shared. Simple, transparent social media metrics.
And because these buttons are so popular, if I feel an urge to compare the sharing data for my content with that of my competitors' content, I can
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