Image from: HTC One / HTC.com
In the words of Jason Mackenzie, HTC’s President of Global sales, the just announced One is “a bold step forward that delivers something new and fresh”. That is certainly true for both the phone and the company. In a big departure from its traditional approach, HTC took the marketing and branding reins into their own hands and thrust its new flagship phone into the increasingly competitive marketplace with a strategy designed to highlight three new
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