Dear Marketing Professionals,
In much of the world, today is Valentine’s Day, a celebration of love. But this letter I am sending you is not a love letter. This is an open letter to the marketing community about one big way in which we're not being lovable.
We, the marketing industry, have a problem with spam.
I don’t mean the messages sent by hackers in a basement from a third-world country about transferring millions of dollars from Nigeria, or how to buy Viagra without a prescription. I
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