B2B Fortune 100 Companies Prove Effective in Social Media Marketing
Who ever said only B2C brands get to be popular on social networks? The two companies sitting atop the Social Effectiveness Index just happen to be B2B brands Honeywell International, an aerospace and defense contractor, and financial services company American International Group. MetLife, Aetna, Chevron and Walt Disney all made the top ten.
The presence and effectiveness of Fortune 100 brands were measured across five areas:
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