According to a 2012 report by Adobe, a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter.
With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine, it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts. However,
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