Segmentation is a vastly underused concept in the Internet marketing community. For as boring and as difficult as it may sound, it is possible to dramatically increase your company’s revenue by taking a few small steps. By properly segmenting your list you can drastically improve the performance of your email marketing efforts.
What is it?
Segmentation is a way of breaking up your list of email subscribers into smaller lists, in order to improve email deliverability, increase sales,
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