Our Take on the Most Commonly Cited Shortcomings of Inbound Marketing

At HubSpot, we have the privilege of talking to a lot of marketers on a regular basis. And although we're ultimately trying to sell inbound marketing software, a big challenge for our salespeople isn't just in convincing people our software is a good choice for them -- it's also in selling them on the idea of inbound marketing in general, especially if those marketers aren't convinced they should be shifting their marketing from a traditional, outbound approach toward a more inbound one.

Read more ...