Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle.
Lead generation, PPC, SEO, website design, social media, PR, content creation. Yeah, I'd call that a lot of balls (and that's not even all of them).
It's no wonder that sometimes all of it can't get done with just the people you have in house. Maybe your current team doesn't have the skills to do it, they don't have the time to do it, or you don't have the budget to hire more in-house staff to
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