Tuesday, 4 December 2012

What’s the ROI of Corporate Blogging?

In a few weeks this business blog will be 9 years old. That’s 3,145 posts overall, of which I have written 2,537 myself.
If someone would have suggested to me 9 years ago that I should write 1.2 million words as a key component of my agency’s online marketing strategy, I would have dismissed them as crazy. And yet here we are.
I know a lot of companies have dabbled in blogging with mixed results and many are considering either starting a blog or scaling their blogging efforts.

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