Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Whether through blog posts, ebooks, social media, cartoons, videos, whatever -- helpful, educational, and interesting content was the name of the marketing game.
Today, I think it's fair to say that not just some, but most marketers are on board with this whole "content-is-important-for-marketing" thing. Our 2012 State of
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