As a business owner, everything you do is under scrutiny. This includes what you say in the world of social media as Netflix CEO Reed Hastings is finding out the hard way. But other things, like the kind of content you decide to put on your Website, the validity of your claims about products or services, even the feedback left by your customers on review sites and how you react to that feedback, are important too. The way you communicate with your customers and the public is changing. Improving
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