Wednesday, 19 December 2012

Leveraging Irrationality for Client and Stakeholder Buy-in

Posted by MikeTek
There’s an interesting dynamic in the SEO world. On the agency side, B2B sales is the drive of our business engine. In-house, we’re often pitching up the chain, to the C-suite or just below, to get budget and buy-in. Yet, for the most part, we like to model our culture after scrappy startups. That means a fun, laid back atmosphere, a “ship it” mentality, and, most importantly, flannels.


You guys get a pass since it was Lumberjack Day

Read more ...

No comments:

Post a Comment