Bounce rate is the rate at which people immediately navigate away from your site. It acts as an indicator of how useful, engaging or inviting your site is to visitors.
To get your sites bounce rate, use an analytics service such as Google analytics. While different industries and types of sites vary on average bounce rate, a general rule of thumb is that you want to try and keep your bounce rate below 50%. Your goal should be to have at least 55% of your visitors to stay 10 seconds or more.
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