Marketers “sent” emails in 1995. They were fresh and manually made-to-order. Today, marketers “set” emails. They’re pre-made, automated, and usually very effective. But these automated emails just aren't as fresh. Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t. Instead, many marketers simply set up an email and use it for months.
This presents a hurdle for lead nurturing marketers. The challenge? Keep workflows fresh, or risk rotten
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