Having a vision behind the existence of your online business is crucial at a number of levels. What you do is just the method that you decided to follow, but why you do it is what resonates deep with people. The vision behind your business, your medium, is always what comes at first.
But even having that vision is not enough, you see. You may indeed want to change people’s lives, want to contribute with whatever that is that you are trying to market and offer to the world, but as long as your
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