Small businesses are getting better at using social media to meet marketing and customer goals. However, they struggle with figuring out a strategy and deploying social media in that strategy.
Fewer than one-quarter of small businesses (24%) use social media as part of a planned social media strategy. Another 29% use social media in an ad hoc way, suggesting that they are intrigued with social media but aren’t sure exactly how to make it work for them. That’s according to the 2012
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