I know that mobile is the hottest trend in advertising, but I’m still bowled over by the growth numbers in the latest Millennial Media SMART report.
Look at the Year-Over-Year Spend. In total, 10 categories increased their spend more than 100%. Four grew more than 400% and look at automotive – 574% growth? That’s insane.
I’m also surprised to see Government Services on the list. Apparently this comes from advertising related to the recent elections.
Ranked by spending
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