Wednesday, 12 December 2012

Cyber Monday Drives Online Sales

Image from: Holiday Shopping Online / Shutterstock
Last week we explored the Thanksgiving/Black Friday related increase in in-store sales. This week, we see the impact of Cyber Monday deals on online shopping. Consumers took advantage of Cyber Monday week deals, spending on average $ 300 online, while spending only $ 244 in-stores. Year-to-year, 2012 was a much better year for retailers. Consumers spent 50% more this year on Cyber Monday deals than they did last year. Maybe this is

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