The report indicated that Australia is still in its infancy and needs to pick up the pace if it wants to compete globally in this area, as only 4% of top 25 local retailers currently use affiliate marketing. This is in direct comparison to the US and UK where 100% of the top retailers are using this channel.
Additionally, 82% of the finance sector and 76% of retailers use the affiliate channel - and positively, most plan to increase their spend on affiliate marketing in the coming
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