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This year $ 1.17 billion was spent on Cyber Monday, marking the heaviest online spending day in history. That’s a lot of capitol being exchanged exclusively online (in terms of Furbies, it’s about 19,500,000, in case anyone was wondering).
Inevitably, in the thick of the commercial maelstrom known as The Holiday Season, concepts like Path-to-Purchase are gaining an almost reverent focus. The point of a
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