Image from: Maze image / Shutterstock
I want you to take a moment to look around you. How many internet-enabled devices do you own? I currently have two in my direct line of site (computer, phone) and one in my bag (laptop). Like you and me, consumers live in an ‘always on’ environment. Yet, because of the multiplicity of these devices, it has become increasingly difficult to trace a consumer’s path-to-purchase.
Visibility into the modern path-to-purchase has become tantamount to
No comments:
Post a Comment