It was Warren Buffet (a guy who knows just a bit about succeeding in business) who once noted:
“It takes 20 years to build a reputation and five minutes to ruin it.”
With the advent of social media, those “five minutes” have been reduced to a nanosecond. A nasty Tweet, Facebook post, comment on an article, and discussion in an online group can go viral and negatively impact a business before a CEO knows what hit them.
Often, it doesn’t matter whether the negative comments are true or
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