Say so long and ’au revoir’ to the elevator pitch and welcome the personal branding statement. It’s part of the AOL to Gmail, Boomer to Millennial, desk top to mobile shift.
“What do you do?”
By far the question we are asked, and will be asked, the most on a daily basis when out meeting new people and expanding our networks. It’s the ultimate opportunity to make a first impression and peak someones interest.
It’s the branding question whose answer
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