In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action.
The Purchase Funnel
Awareness - A person becomes aware of the product either through advertising or the recommendation of a friend.
Interest - After having been made aware of the product or service and determining its
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