5 Ideas for Creating Ethical BribesWritten by Brittanie Byron, editor of the DCS Journal
Time and time again, free offers, or ethical bribes, have been proven to get people’s attention faster than about any other marketing method you could use.
I highly recommend a book called “Free: The Future of a Radical Price” (its author, Chris Cooper has made the audio version available free through Itunes). In its prologue, the author shares an amusing story that illustrates the power of free.
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