Friday, 15 March 2013

Will Weekly Ads Save Retailers Any $$$?

Image from: target weekly ad / thethriftyblonde.com
Ecommerce continues to be a growing and competitive retail channel. But the question still remains, what is the best way to reach consumers before, during and after a purchase?
According to a BDO.com survey, “with ecommerce accounting for a larger share of overall sales, CFOs report that digital promotions worked well for them over the holiday period. 1 in 3 said that email and social media promotions were a top strategy, double the

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