As marketers, we all but obsess over generating enough leads for our sales teams. And yet, when we dive into the metrics to see how many of these leads are actually getting worked by Sales, we’re often disappointed. Why bother generating so many leads when your sales reps aren’t even going to call them? Aren’t you just wasting these leads?
Well, in short, no. You’re not wasting these leads. If you’re doing good marketing, there’s really no such thing as a wasted lead.
Bear with me,
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