Looking at retailers’ data across a number of sectors it has been possible to see the impact of a site that has been fully optimised for mobile on conversion rates.
With a seamless process in place, it is easier for the mobile visitor to interact with the site; searching for and viewing products is made more intuitive and it is simple for the visitor to add products to their basket and ultimately check out to complete the transaction.
A site that has not been optimised for mobile makes the
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