We all know that the first play in the inbound marketing playbook is to create high quality, relevant content to draw your audience in. But what happens when you don't know anything about the industry you're writing for? Whether you’re responsible for content creation at an agency, or an in-house marketer in an industry about which you know only a little, this problem presents itself to most marketers at some point in their career.
What makes this more difficult today than
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