Friday, 1 March 2013
Facebook Inks New Partnerships for Better Ad Targeting
Facebook officially announced new partnership agreements that will expand the relatively new Custom Audience targeting for ads within the social network’s space. The Custom Audience tool was launched last September as a way for businesses to target their existing customers with ads on Facebook. Yesterday, Facebook notified advertisers that businesses using Datalogix, Epsilon, Acxiom, and BlueKai Author informationMichelle Stinson RossSocial Media Consultant at Firestarter Social
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