Striking down opponents with your ninja online marketing skills can provide a sense of satisfaction that many marketers crave. However, there is danger in focusing all of your efforts on the front end of the customer buying cycle.
Do you know how much it costs to acquire new customers versus retaining those that have already signed with you? According to a recent study it costs roughly six to seven times more to gain a new customer, than to keep an existing one. Email marketing is one of
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