Tuesday, 5 February 2013

The Evolution of the Use of the Internet: the Italian Case

Posted by gfiorelli1
When I talk to my American SEO friends, I cannot help but notice their surprise when I tell them that Google in Italy owns 95% of the search market share. Because of this ownership, search engine optimization is virtually synonymous with Google Search Optimization in my home country.

However, Italy is not an exception.

If we examine the percentages that Statcounter.com presents of the search engines’ market shares in Europe between January 2012 to January

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