A study conducted just last week gives a little insight as to how viewers lok at the Super Bowl and the ads that are just as much part of the experience for many as the game itself.
Research from BIGinsight on behalf of the Retail Advertising and Marketing Association (RAMA) and repackaged by eMarketer tells us
No surprises really. What is always a surprise is the wise variety of reactions to the ads as to whether they were effective, entertaining, a waste of time, an embarrassment etc,
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