Dodge Ram “Farmer”
While the bulk of Super Bowl automotive campaigns tried enticing viewers with glimpses of a better life built around a car, Chrysler decided to approach consumers with another route. These past three years, the automotive company has shied away from the glitz and glamour of auto advertisements. With previous campaigns such as 2011’s “Imported from Detroit” and last year’s Clint Eastwood spot, Chrysler has channeled their efforts into emphasizing American pride
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