How to Write Copy for Small SpacesWritten by Kevin Hill, Professor of High Response
For the past four years of writing for the DotCom Secrets Insider Journal I have written many articles about how to create better copy. Most of the tips I have shared involved writing for long-copy sales letters and squeeze pages.
In this article, I am going to switch gears and talk about writing copy for smaller spaces… like coupons, postcards, flyers, and other direct mail. When you have limited space,
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