Yesterday, Facebook announced the arrival of Facebook gift cards, or what they're calling the "Facebook Card." In a nutshell, this is a gift card that a user can purchase to use at stores or stores' websites -- either for themselves or a friend. You know ... a gift card. Pretty standard stuff.
So, who is this for? Should marketers care? How do they work? Why, I'm so glad you asked. This post will answer your questions about the Facebook Card, and whether you should be incorporating it into
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