Facebook has agreed to start displaying the famous, blue AdChoices triangle on all ads that use behavioral targeting — with one modification. According to AdAge, the icon will only pop up when a user mouses over the X in the top corner of the ad. (It also only applies to ads served through the FBX ad exchange.)
Facebook says this is the way their users expect to uncover ad information and they’re right to some extent. Currently, that little x in the corner of an ad leads to three
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