WeChat Marketing: Another Way to Reach China’s Affluent Consumers

<p>China’s unprecedented growth is attracting businesses from all corners, hoping to cash in on 250 million middle class consumers. In three short decades, it has become one of the most competitive marketplaces in the world. With the average Shanghai consumer exposed to more than three times the advertising of their British equivalent, marketers need to use their marketing <h3>Author information</h3><div class="ts-fab-wrapper"

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