<p>Social media can be a fantastic source of data. It can tell you what your audience is thinking. It can predict how well future promotions will perform. It can give you insights into your competitors’ minds. It can help you shape your business.</p>
<p>Fortune 500 companies spend <i>millions</i> of dollars a year on social media research. Fortunately, you can use social media to shape your plans as well – without having to spend an arm and a
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