<p>Yes, offering multiple versions of your landing pages and sales letters is smart. You can increase your revenue by leaps and bounds. And it takes the guesswork out of your marketing efforts.</p>
<p>BUT – and this is a big but, it’s not always the best move.</p>
<p>Huh?</p>
<p>That’s right, there are times when you should NOT do testing or even look at your stats.</p>
<p>Let me
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