<p>Small to medium sized companies often struggle with this question. Should you hire a social media manager? Why or why not? When is the right time? Are there companies that should do it themselves rather than hire out?</p>
<p>Let’s explore these questions.</p>
<h2>Realize There’ll Be a Disconnect</h2>
<p>If you outsource your social media, there <i>will</i> be a disconnect between you and your audience. For example, a
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