<p>Posted by <a href="http://www.seomoz.org/users/profile/155620">Cyrus Shepard</a></p><p>
If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change <em>what I actually do</em> - that is, the basic work of <strong>ranking a web page higher on
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