Interactive TV is something we’ve been talking about long before tablets and smartphones arrived in the home. My first marketing gig was with a company working on a remote control that allowed viewers to bookmark content related to the show they were watching. It was a multi-step, cumbersome process but at the time, it was the ultimate in TV interaction.
We have come so far, so fast.
On January 14, CBS will make TV history with the first, truly interactive episode of Hawaii Five-O. A
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