Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content, that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work.
Well, I guess that's one way to approach business blogging.
But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and,
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