There are two kinds of small businesses:
1) Those with a very specific niche, but a nation-wide target market (e.g. taxidermy services for exotic animals).
2) Those with a broad enough scope, but a geographically limited market (e.g. an upscale bistro).
As someone who has marketed businesses in each of these categories, the lessons in this piece apply far better to the latter category then the former.
1. Limit Advertising Efforts Geographically
No matter how tempting it is to include a
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